Content Generation from Product Data

When product data remains unusable

Product data is often complete but difficult to use as is. It requires reformulation, structuring, and adaptation according to distribution channels: website, catalogs, sales materials, or marketplaces.

This transformation consumes time and limits the ability to quickly update or enrich content.

Why manual writing slows distribution

Creating consistent product sheets from heterogeneous data requires multiple back-and-forth exchanges between technical, marketing, and sales teams. Risks of inconsistency or obsolescence increase as references multiply.

When volumes are high, maintaining consistent quality becomes difficult.

Fasfox’s approach to product content generation

Fasfox develops artificial intelligence solutions capable of analyzing existing product data and generating structured content: descriptions, characteristics, benefits, uses, and variants.

Generated content respects business terminology, editorial consistency, and constraints specific to each channel. The solution adapts to formats and validation rules in place.

How it works in practice

1. Product data is collected from existing sources.
2. Artificial intelligence analyzes characteristics and specifications.
3. Structured content is automatically generated.
4. Variants by channel or use are produced if necessary.
5. Teams validate and adjust content.
6. Content is ready for distribution.

Operational benefits

• Time savings on content creation
• Reinforced consistency of product descriptions
• Accelerated catalog updates
• Reduced errors and inconsistencies
• Better product offering promotion

Situations where this solution is particularly relevant

• Large product catalogs
• Complex technical data
• Multiple distribution channels
• Need for frequent updates

Deployment and integration

Fasfox deploys this solution by integrating with existing product databases and marketing tools. Generation rules and terminology are adapted to internal standards.