Marketing Performance Analysis and Recommendations
Marketing campaigns generate large amounts of data: open rates, clicks, conversions, costs, performance by channel or segment.
Fasfox designs artificial intelligence solutions that analyze this data, extract key insights, and formulate directly actionable recommendations.
When marketing data remains underutilized
Indicators are often consulted separately, by tool or campaign. Understanding what really works, what can be improved, and why requires cross-referencing multiple sources and analyzing results over time.
This analysis requires time and specific expertise, limiting its frequency and operational impact.
Why manual analysis slows optimization
Interpreting performance relies on sometimes complex dashboards and one-off analyses. Identifying trends, comparing periods, or measuring the real impact of a change requires multiple manipulations.
Without clear synthesis, optimization decisions are delayed or based on partial signals.
Fasfox’s approach to marketing analysis
Fasfox develops artificial intelligence solutions capable of analyzing data from marketing and sales tools. The AI identifies trends, performance gaps, and explanatory factors.
From this analysis, recommendations are formulated: message adjustment, channels, segments, or budgets. Outputs are designed to facilitate decision-making.
How it works in practice
- Marketing data is collected from existing tools.
- Artificial intelligence analyzes performance by channel and segment.
- Trends and anomalies are identified.
- Clear summaries are generated.
- Operational recommendations are proposed.
- Teams adjust their actions accordingly.
Operational benefits
- Clear view of campaign performance
- Faster and better-informed decisions
- Continuous optimization of marketing actions
- Better budget allocation
- Time savings on data analysis
Situations where this solution is particularly relevant
- Multiple marketing channels
- Desire to improve campaign ROI
- Need to manage performance over time
- Data-rich environments
Deployment and integration
Fasfox deploys this solution by integrating with existing marketing tools. Tracked indicators and output formats are adapted to objectives and evolve with usage.
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