Smart Upsell and Cross-sell Recommendations

Revenue growth often comes from better leveraging existing accounts—proposing the right offers at the right time.

Fasfox builds AI solutions that automatically identify upsell and cross-sell opportunities from sales data and customer context.

Sectors
Construction Energy Manufacturing Public Sector Services Technology Telecom
Functions
Executive Marketing Sales
Needs covered
Analyze and qualify information Automate time-consuming tasks Support teams in their daily work
Smart Upsell and Cross-sell Recommendations

When opportunities go unnoticed

Throughout sales conversations, many signals indicate growth potential—new needs, scope changes, recurring usage patterns, or increasing customer maturity. Yet these signals rarely get exploited systematically.

Without consolidated visibility, complementary proposals often come too late or opportunistically, disconnected from the customer’s actual context.

Why recommendations remain difficult

Identifying a relevant opportunity requires connecting multiple sources—sales history, recent conversations, industry sector, current subscriptions, and specific constraints. This analysis is complex to conduct manually and heavily dependent on individual experience.

Without decision support, it becomes hard to propose offers that are coherent, targeted, and acceptable to the customer.

The Fasfox approach to sales recommendations

Fasfox develops AI solutions that analyze sales data and customer interactions to detect relevant upsell or cross-sell opportunities. The AI identifies weak signals, recurring patterns, and offer combinations suited to each context.

Recommendations are presented clearly and actionably, respecting business rules, priorities, and existing practices. The solution integrates with existing CRM and management tools.

How it works in practice

  1. Customer data and sales history are analyzed.
  2. Signals indicating growth potential are identified.
  3. Complementary offer recommendations are generated.
  4. Proposals are contextualized to customer profiles.
  5. Teams validate and adapt recommendations.
  6. Opportunities are tracked in the CRM.

Operational benefits

  • Increased average basket size and revenue
  • More relevant commercial proposals
  • Better leverage of customer portfolios
  • Decision support for sales teams
  • Improved customer experience

When this solution adds the most value

  • Existing customer portfolios to grow
  • Modular or complementary offers
  • Need to structure upsell and cross-sell
  • Drive to provide contextual recommendations

Deployment and integration

Fasfox deploys this solution by integrating with existing CRM tools and sales systems. Recommendation rules are configured according to offers, priorities, and business constraints.

Want to go further?

Each use case adapts to a specific business context. Let's talk about yours and identify the most relevant opportunities.

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